A solo ad is a type of internet advertising where a marketer pays a publisher to transmit an email advertisement towards the publisher's optin list. The email is distributed to the list with no other content or advertisements, which means the term "solo."
The goal of a solo ad is usually to promote a unique product, service, or offer to some targeted audience. The publisher typically has a list of subscribers who've signed up for emails on the particular topic or niche. The advertiser pays the publisher a charge to send a solo ad email to the list, which in turn incorporates a call-to-action to click on a hyperlink towards the advertiser's website or squeeze page.
Solo ads are commonly used in the web marketing industry in order to quickly build an email list, generate leads, and promote services or products. However, the effectiveness of solo ads can vary widely depending on the expertise of the opt-in list, the targeting, as well as the offer being promoted.
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